Digital marketing surge in SEA
With young people and new generations becoming more interested and tech-savvy in technology, a rapid upsurge in internet, social media and digital media activity is noticed. Southeast Asia, with around 370 million Internet surfers, according to January 2018 data, is experiencing an increase in the digital sector. In the ASEAN-6 countries - Indonesia, Thailand, Singapore, Vietnam and the Philippines, it’s documented that around 70-90% of the populace of every country is utilizing the web regularly. That brings us to a little more than 350 million users altogether. Many of them are dynamic public mass media users also. The growth in several users is what is truly impressive, and it’s expected that growth continues for most more years. Some quotes are that by 2025, the digital market in Southeast Asia will have the worthy of around $197 billion. Among the fastest growing areas is obviously e-commerce which is likely to grow by 261% by 2021. The explanation for this is principal...